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undergraduate thesis
ANALIZA UTJECAJA MARKETINŠKIH AKTIVNOSTI NA POTROŠAČKE ODLUKE I POSLOVANJE
2023. urn:nbn:hr:150:990366
Vranjković, Ivana
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Vranjković, I. (2023). ANALIZA UTJECAJA MARKETINŠKIH AKTIVNOSTI NA POTROŠAČKE ODLUKE I POSLOVANJE (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:990366

Vranjković, Ivana. "ANALIZA UTJECAJA MARKETINŠKIH AKTIVNOSTI NA POTROŠAČKE ODLUKE I POSLOVANJE." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2023. https://urn.nsk.hr/urn:nbn:hr:150:990366

Vranjković, Ivana. "ANALIZA UTJECAJA MARKETINŠKIH AKTIVNOSTI NA POTROŠAČKE ODLUKE I POSLOVANJE." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2023. https://urn.nsk.hr/urn:nbn:hr:150:990366

Vranjković, I. (2023). 'ANALIZA UTJECAJA MARKETINŠKIH AKTIVNOSTI NA POTROŠAČKE ODLUKE I POSLOVANJE', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 13 April 2024, https://urn.nsk.hr/urn:nbn:hr:150:990366

Vranjković I. ANALIZA UTJECAJA MARKETINŠKIH AKTIVNOSTI NA POTROŠAČKE ODLUKE I POSLOVANJE [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2023 [cited 2024 April 13] Available at: https://urn.nsk.hr/urn:nbn:hr:150:990366

I. Vranjković, "ANALIZA UTJECAJA MARKETINŠKIH AKTIVNOSTI NA POTROŠAČKE ODLUKE I POSLOVANJE", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:150:990366

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Metadata
TitleANALIZA UTJECAJA MARKETINŠKIH AKTIVNOSTI NA POTROŠAČKE ODLUKE I POSLOVANJE
Title (english)ANALYSIS OF THE IMPACT OF MATKETING ACTIVITIES ON CONSUMER DECISIONS AND BUSINESS
AuthorIvana Vranjković
MentorNatko Klanac (mentor)
Committee memberŽeljko Sudarić (predsjednik povjerenstva)
Committee memberNatko Klanac (član povjerenstva)
Committee memberSlobodan Stojanović (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2023-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj rad bavi se pitanjem kako marketinške aktivnosti utječu na ponašanje i odluke potrošača te na poslovne rezultate tvrtki. Rad se oslanja na analizu literature iz područja marketinga i ponašanja potrošača te na primjeni marketing menadžmenta i marketinškog miksa kao alata za planiranje, provođenje i praćenje marketinških aktivnosti. Glavni problem koji je istraživan u radu jest kako marketinške aktivnosti utječu na potrošačke odluke i poslovanje. Ovaj problem istražuje se kroz analizu relevantne literature te primjenu marketing strategije na fiktivnom primjeru online poslovanja. Postignuti rezultati pružaju spoznaju o pojmu marketinga, ponašanju potrošača, procesu donošenja potrošačkih odluka te o utjecaju marketinških strategija na poslovanje.
Abstract (english)
This paper addresses the question of how marketing activities influence consumer behavior and decisions, as well as company's business outcomes. The paper relies on analyzing literature in the field of marketing and consumer behavior, along with the application of marketing management and the marketing mix as tools for planning, implementing, and monitoring marketing activities. The main problem explored in this paper is how marketing activities impact consumer decisions and business operations. This issue is investigated through the analysis of relevant literature and the application of marketing strategies using a fictional example of online business. The achieved results provide insights into the concept of marketing, consumer behavior, the process of making consumer decisions, and the influence of marketing strategies on business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:990366
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-10-06 08:21:00