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undergraduate thesis
NAPREDAK KA BUDUĆNOSTI: ANALIZA I PERSPEKTIVA ZELENOG MARKETINGA
2024. urn:nbn:hr:150:683118
Eles, Martina
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Eles, M. (2024). NAPREDAK KA BUDUĆNOSTI: ANALIZA I PERSPEKTIVA ZELENOG MARKETINGA (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:683118

Eles, Martina. "NAPREDAK KA BUDUĆNOSTI: ANALIZA I PERSPEKTIVA ZELENOG MARKETINGA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2024. https://urn.nsk.hr/urn:nbn:hr:150:683118

Eles, Martina. "NAPREDAK KA BUDUĆNOSTI: ANALIZA I PERSPEKTIVA ZELENOG MARKETINGA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2024. https://urn.nsk.hr/urn:nbn:hr:150:683118

Eles, M. (2024). 'NAPREDAK KA BUDUĆNOSTI: ANALIZA I PERSPEKTIVA ZELENOG MARKETINGA', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:150:683118

Eles M. NAPREDAK KA BUDUĆNOSTI: ANALIZA I PERSPEKTIVA ZELENOG MARKETINGA [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2024 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:150:683118

M. Eles, "NAPREDAK KA BUDUĆNOSTI: ANALIZA I PERSPEKTIVA ZELENOG MARKETINGA", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:150:683118

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Metadata
TitleNAPREDAK KA BUDUĆNOSTI: ANALIZA I PERSPEKTIVA ZELENOG MARKETINGA
Title (english)FUTURE SUSTAINBILLITY: ANALYSIS AND PERSPECTIVE OF GREEN MARKETING
AuthorMartina Eles
MentorMira Majstorović (mentor)
Committee memberŽeljka Borzan (predsjednik povjerenstva)
Committee memberMira Majstorović (član povjerenstva)
Committee memberKatarina Kulić (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2024-11-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Zeleni marketing je dio novog poslovanja 21. stoljeća. Suočeni trenutno s raznim ekološkim krizama izazvanim s problematikom klimatskih promjena, svoje poslovanje moramo prilagoditi na takav način da sačuvao sve ono što imamo, a budućim generacijama osiguramo budućnost u zdravom okolišu. Nizom djelovanja kroz zeleni marketing, možemo stvoriti proizvode koji su zdravi za okoliš, a ujedno i ekonomski isplativi. Takvi proizvodi nazivaju se zeleni proizvodi koji su u cijelom svome sastavu napravljeni od recikliranog materijala i stavljeni na tržište potrošačima kojih ih odabiru kao izbor pametnog proizvoda predstavljenog kroz zeleni marketing pri tome stvarajući novu financiju održivost nazvanu zelena ekonomija. Zeleni marketing zajedno sa zelenom ekonomijom i osviještenosti potrošača dio su održivog sustava koji će jačati ekološku svijest i razviti društveno – ekonomski odnos unutar države razvijajući društvo i poslovni svijet kao društveno – odgovorne sudionike održivog razvoja.
Abstract (english)
Green marketing is a part od the new business landscape of the 21st century. Faced with various challenges, especially the issues of climate change, businesses have the opportunity to adapt in such a way that they protect everything are we currently have, while ensuring that future generation can enjoy a healthy environment. Through actions taken in green marketing, we can promote products that are not only environmentally friendly but also economically viable. Such products, referred to as green products, are made entirely from recxcled materialts and offered to consumers who choose them as an alternative to traditional products, promoted throught freen marketing, while also creating new financial sustainability, know as the green economy. Green marketing, together with the green economy and consumer awareness is part od a sustainable system that will stengthen ecologicial consciousness and resuce the evironmental impact, developing a society and a world that is socially responsible.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:683118
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-11-11 09:21:56