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undergraduate thesis
STRATEGIJA MALOPRODAJE PODUZEĆA "BOROVO" d.d.
2017. urn:nbn:hr:150:042992
Bijelonjić, Ivona
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Bijelonjić, I. (2017). STRATEGIJA MALOPRODAJE PODUZEĆA "BOROVO" d.d. (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:042992

Bijelonjić, Ivona. "STRATEGIJA MALOPRODAJE PODUZEĆA "BOROVO" d.d.." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2017. https://urn.nsk.hr/urn:nbn:hr:150:042992

Bijelonjić, Ivona. "STRATEGIJA MALOPRODAJE PODUZEĆA "BOROVO" d.d.." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2017. https://urn.nsk.hr/urn:nbn:hr:150:042992

Bijelonjić, I. (2017). 'STRATEGIJA MALOPRODAJE PODUZEĆA "BOROVO" d.d.', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 05 February 2025, https://urn.nsk.hr/urn:nbn:hr:150:042992

Bijelonjić I. STRATEGIJA MALOPRODAJE PODUZEĆA "BOROVO" d.d. [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2017 [cited 2025 February 05] Available at: https://urn.nsk.hr/urn:nbn:hr:150:042992

I. Bijelonjić, "STRATEGIJA MALOPRODAJE PODUZEĆA "BOROVO" d.d.", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:150:042992

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Metadata
TitleSTRATEGIJA MALOPRODAJE PODUZEĆA "BOROVO" d.d.
Title (english)REATAIL STRATEGY OF THE COMPANY "BOROVO" d.d
AuthorIvona Bijelonjić
MentorMirjana Nedović (mentor)
Committee memberSlobodan Stojanović (predsjednik povjerenstva)
Committee memberMirjana Nedović (član povjerenstva)
Committee memberMiljenko Šmit (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2017-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Borovo d.d. proizvodi cipele u Hrvatskoj više od 80 godina, te je kroz taj dug period poduzeće prošlo razne ekonomske krize, smjene političkih modela i Domovinski rat. Poduzeće je u vlasništvu države i trenutno se bori sa nedostatnim financijskim sredstvima koji koče daljnji razvoj. Unazad par godina Borovo je ponovno populariziralo Startasice, kultne tenisice koje se danas mogu dizajnirati po želji pojedinačnog kupca. Osim, startasica asortiman je proširen i novim kolekcijama The Big Blue, My Ballerinas, Borominas i Borosane. Borovo danas ima 89 poslovnica diljem Hrvatske, a najviše ih se nalazi upravo u Slavoniji. Najvažnije maloprodajne strategije Borova su strategije instrumenata, odnosno asortimana, cijene i promocije, te na tome temelji svoju konkurentsku prednost. U radu obraditi ćemo strategiju maloprodaje općenito i bazirati se na Borovo prije Domovinskog rata i nakon , njegov sami početak i njegov opstanak nakon svih nedaća koje su ga zadesile sve ove godine postojanja. Njegovu strategiju prodaje i najbolje proizvode koje imaju i koje su modernizirali s vremenom u kojem živimo.
Abstract (english)
Borovo PLC makes shoes in Croatia for more then 80 years, and throughout that long period of time the company went through various economical crisis, shifting of political systems and Croatian War of Independence. The company is in the ownership of the country and is currently fighting with rather small financial resources which prevent further development. In the last few years, Borovo has made Startasice popular again, famous sneakers which can be custom made for customers. Besides Startasice, selection is expanded with new colections The Big Blue, My Ballerinas, Borominas and Borosane. Nowadays, Borovo has 89 shops across Croatia, most of them in Slavonija. Most important strategies of the company are marketing strategy of instruments, price and advertising, and on those things they found their advantage over competition. We will go trough retail strategy in general and focus on Borovo before and after the war, its beginnings and its survival trough all the horrible things happened to it. Borovo's sale strategy and all the best product they have and which they modernize up to date.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:042992
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-11-24 12:36:23