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undergraduate thesis
UNAPRJEĐENJE PRODAJE NA PRIMJERU PODUZEĆA "PEPCO"
2018. urn:nbn:hr:150:367026
Rosandić, Tea
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Rosandić, T. (2018). UNAPRJEĐENJE PRODAJE NA PRIMJERU PODUZEĆA "PEPCO" (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:367026

Rosandić, Tea. "UNAPRJEĐENJE PRODAJE NA PRIMJERU PODUZEĆA "PEPCO"." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2018. https://urn.nsk.hr/urn:nbn:hr:150:367026

Rosandić, Tea. "UNAPRJEĐENJE PRODAJE NA PRIMJERU PODUZEĆA "PEPCO"." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2018. https://urn.nsk.hr/urn:nbn:hr:150:367026

Rosandić, T. (2018). 'UNAPRJEĐENJE PRODAJE NA PRIMJERU PODUZEĆA "PEPCO"', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 24 October 2024, https://urn.nsk.hr/urn:nbn:hr:150:367026

Rosandić T. UNAPRJEĐENJE PRODAJE NA PRIMJERU PODUZEĆA "PEPCO" [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2018 [cited 2024 October 24] Available at: https://urn.nsk.hr/urn:nbn:hr:150:367026

T. Rosandić, "UNAPRJEĐENJE PRODAJE NA PRIMJERU PODUZEĆA "PEPCO"", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:150:367026

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Metadata
TitleUNAPRJEĐENJE PRODAJE NA PRIMJERU PODUZEĆA "PEPCO"
Title (english)SALES PROMOTION ON EXAMLE OF "PEPCO" COMPANY
AuthorTea Rosandić
MentorSandra Mrvica Mađarac (mentor)
Committee memberŽeljko Sudarić (predsjednik povjerenstva)
Committee memberSandra Mrvica Mađarac (član povjerenstva)
Committee memberSanja Gongeta (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2018-11-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj ovog rada je pobliže objasniti sredstva, načine, te ciljeve unaprjeđenja prodaje i praktičnu primjenu na primjeru poduzeća „Pepco“. Unaprjeđenje prodaje se odnosi na to kako privući potencijalne kupce i način na koji ih primamiti na kupnju proizvoda. Budući da se na tržištu svakodnevno pojavljuje sve veći broj proizvoda, istovremeno raste i broj novih kategorija proizvoda. Upravo zbog toga raste važnost unaprjeđenju prodaje, odnosno sredstva koja doprinose procesu kupnje. Načine kojima je moguće potaknuti kupca na kupnju pojedinih proizvoda. Uz pregled literature, u radu će se prikazati i praktična primjena prethodno navedenih sredstava unaprjeđenja prodaje na primjeru poduzeća „Pepco“.
Abstract (english)
The aim of thia document is to explain the means and ways more closely, and also goals of improving sales and practical implementation on the example of company Pepco. Sales promotion refers to attracting potential buyers and the way they are tempted to buy products. As number of products is increasing on the market every day, at the same time number of new products categories is growing. Precisely because of this, the importance of improving sales, or means contributing to the buying process, is growing. In additiion to the literature review, the paper will also show the practical application of the aforementioned sales enhancement tools on the example of company Pepco.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:367026
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-14 14:59:11