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undergraduate thesis
POSLOVNI PLAN KAO SKUP POSLOVNIH POLITIKA
2019. urn:nbn:hr:150:628402
Vučko, Katarina
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

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Vučko, K. (2019). POSLOVNI PLAN KAO SKUP POSLOVNIH POLITIKA (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:628402

Vučko, Katarina. "POSLOVNI PLAN KAO SKUP POSLOVNIH POLITIKA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. https://urn.nsk.hr/urn:nbn:hr:150:628402

Vučko, Katarina. "POSLOVNI PLAN KAO SKUP POSLOVNIH POLITIKA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. https://urn.nsk.hr/urn:nbn:hr:150:628402

Vučko, K. (2019). 'POSLOVNI PLAN KAO SKUP POSLOVNIH POLITIKA', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 12 November 2024, https://urn.nsk.hr/urn:nbn:hr:150:628402

Vučko K. POSLOVNI PLAN KAO SKUP POSLOVNIH POLITIKA [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2019 [cited 2024 November 12] Available at: https://urn.nsk.hr/urn:nbn:hr:150:628402

K. Vučko, "POSLOVNI PLAN KAO SKUP POSLOVNIH POLITIKA", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:150:628402

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Metadata
TitlePOSLOVNI PLAN KAO SKUP POSLOVNIH POLITIKA
Title (english)BUSINESS PLAN AS A SET OF BUSINESS POLICIES
AuthorKatarina Vučko
MentorDarija Ivanković (mentor)
Committee memberŽeljka Borzan (predsjednik povjerenstva)
Committee memberDarija Ivanković (član povjerenstva)
Committee memberŽeljko Sudarić (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2019-11-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Poslovna ideja je početak svakog poduzetničkog pothvata. Kako bi se poslovna ideja mogla transformirati u uspješan poduzetnički pothvat nužno je, kroz metodologiju poslovnog plana, potvrditi njezin potencijal na određenom tržištu. Poslovni plan je pisani dokument koji opisuje sve važne karakteristike poduzetničkog pothvata: definiranja vizije, misije, ciljeva, analizu tržišta, analizu konkurencije, marketing plana i opisivanja financijskih elemenata pothvata. Cilj ovog završnog rada bio je determinirati poslovnu ideju i pokazati važnost izrade poslovnog plana. Praktični dio rada opisuje poslovnu ideju „Towerbeer“ koja je generirana na kolegiju Poduzetništvo i koja je osvojila drugo mjesto na natjecanju „BUDI UZOR“ 2018. godine.
Abstract (english)
A business idea is the start of every entrepreneurial venture. In order to transform a business idea into a successful entrepreneurial venture, it is necessary, through the methodology of the business plan, to confirm its potential in a particular market. A business plan is a written document that describes all the important characteristics of an entrepreneurial venture: defining the vision, mission, goals, market analysis, competition analysis, marketing plan and describing the financial elements of the venture. The aim of this final thesis was to determine the business idea and demonstrate the importance of developing a business plan. The practical part of the paper describes the “Towerbeer” business idea that was generated in the Entrepreneurship course and won second place in the 2018 “BUDI UZOR” competition.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:628402
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-11-21 09:08:40