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undergraduate thesis
MARKETING INFORMACIJSKI SUSTAV
2020. urn:nbn:hr:150:283548
Drobac, Vanesa
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Drobac, V. (2020). MARKETING INFORMACIJSKI SUSTAV (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:283548

Drobac, Vanesa. "MARKETING INFORMACIJSKI SUSTAV." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2020. https://urn.nsk.hr/urn:nbn:hr:150:283548

Drobac, Vanesa. "MARKETING INFORMACIJSKI SUSTAV." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2020. https://urn.nsk.hr/urn:nbn:hr:150:283548

Drobac, V. (2020). 'MARKETING INFORMACIJSKI SUSTAV', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 03 April 2025, https://urn.nsk.hr/urn:nbn:hr:150:283548

Drobac V. MARKETING INFORMACIJSKI SUSTAV [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2020 [cited 2025 April 03] Available at: https://urn.nsk.hr/urn:nbn:hr:150:283548

V. Drobac, "MARKETING INFORMACIJSKI SUSTAV", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:150:283548

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Metadata
TitleMARKETING INFORMACIJSKI SUSTAV
Title (english)MARKETING INFORMATION SYSTEM
AuthorVanesa Drobac
MentorDarija Ivanković (mentor)
Committee memberŽeljka Borzan (predsjednik povjerenstva)
Committee memberDarija Ivanković (član povjerenstva)
Committee memberMira Majstorović (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2020-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Marketing informacijski sustav (MIS) je važan dio današnjeg prikupljanja podataka. On počinje i završava korisnikom. MIS razvija informacije te pomaže marketinškim menadžerima da ih iskoriste. Sustav je raširen širom svijeta te ga upotrebljavaju skoro sve tvrtke. Prije lansiranja novih proizvoda na određena tržišta, sustav postoji prije no što je proizvod i proizveden. MIS se brine, putem primanja informacija, o konkurenciji, savršenom plasiranju proizvoda na tržište, potrebama kupaca i potražnjama na tržištu.
Abstract (english)
Marketing information system is an important part of today's data collection. It begins and ends with the user. MIS develops information and helps marketing managers to use it. The system is spread all over the world and is used by almost all companies. Before launching new products into certain markets, the system exists before the product is manufactured. MIS takes care, by receiving information, about the competition, perfect placement of products, customer needs and market demands.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:283548
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-10-13 07:10:59