Although there is a wide variety of definitions of the franchise nowadays, it can be said that the franchise is a method of business cooperation between two independent entrepreneurs where one party (franchiser) grants a licence to another one (franchisee). A broader definition of franchising is offered by the Centre for the Franchise of the Centre for Entrepreneurship in Osijek, which suggests that the franchise is a privilege, namely the right conferred on another party (or a group) which enables the franchisee to carry out a kind of commercial activity. Thus, it can be said that the franchise is not only a sale of a brand or a slogan; it is the whole system of business dealings which offers a number of services and products under certain conditions. The reasons for using franchising stem from the lack of business ideas, low readiness to enter a market and find a position in it as well as the fear of failing. The aim of this final paper is to research and determine the term of the franchise with a particular focus on the successful franchising which exists in the Croatian market for a number of years.