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undergraduate thesis
FRANŠIZA KAO OBLIK PODUZETNIŠTVA
2017. urn:nbn:hr:150:268964
Greksa, Ilija
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Greksa, I. (2017). FRANŠIZA KAO OBLIK PODUZETNIŠTVA (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:268964

Greksa, Ilija. "FRANŠIZA KAO OBLIK PODUZETNIŠTVA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2017. https://urn.nsk.hr/urn:nbn:hr:150:268964

Greksa, Ilija. "FRANŠIZA KAO OBLIK PODUZETNIŠTVA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2017. https://urn.nsk.hr/urn:nbn:hr:150:268964

Greksa, I. (2017). 'FRANŠIZA KAO OBLIK PODUZETNIŠTVA', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 14 April 2024, https://urn.nsk.hr/urn:nbn:hr:150:268964

Greksa I. FRANŠIZA KAO OBLIK PODUZETNIŠTVA [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2017 [cited 2024 April 14] Available at: https://urn.nsk.hr/urn:nbn:hr:150:268964

I. Greksa, "FRANŠIZA KAO OBLIK PODUZETNIŠTVA", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:150:268964

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Metadata
TitleFRANŠIZA KAO OBLIK PODUZETNIŠTVA
Title (english)FRANCHIZE AS A FORM OF ENTREPRENEURSHIP
AuthorIlija Greksa
MentorDarija Ivanković (mentor)
Committee memberŽeljko Sudarić (predsjednik povjerenstva)
Committee memberDarija Ivanković (član povjerenstva)
Committee memberMiljenko Šmit (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2017-07-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Iako danas postoje različite definicije franšize može se reći da je franšiza oblik suradnje između dva nezavisna poduzetnika te podrazumijeva davanje licence od strane jedne osobe (davatelj franšize) drugoj osobi (primatelju franšize). Širu definiciju franšiznog poslovanja nudi Centar za franšizu Centra za poduzetništvo Osijek, koji sugerira da je franšiza privilegija odnosno dozvoljeno pravo pojedincu (ili grupi) koja omogućava korisniku da provodi određenu vrstu komercijalne aktivnosti. Može se stoga reći da franšiza nije samo prodaja brenda, slogana, to je čitav sustav poslovanja koji nudi brojne usluge i proizvode pod određenim uvjetima. Razlozi korištenja franšiznog poslovanja proizlaze iz nedostatka poslovne ideje, nespremnosti samostalnog izlaska i pozicioniranja na tržištu te straha od neuspjeha. Cilj ovog završnog rada je istražiti i determinirati pojam franšize s posebnim osvrtom na uspješne franšize koje duži niz godina egzistiraju na hrvatskom tržištu.
Abstract (english)
Although there is a wide variety of definitions of the franchise nowadays, it can be said that the franchise is a method of business cooperation between two independent entrepreneurs where one party (franchiser) grants a licence to another one (franchisee). A broader definition of franchising is offered by the Centre for the Franchise of the Centre for Entrepreneurship in Osijek, which suggests that the franchise is a privilege, namely the right conferred on another party (or a group) which enables the franchisee to carry out a kind of commercial activity. Thus, it can be said that the franchise is not only a sale of a brand or a slogan; it is the whole system of business dealings which offers a number of services and products under certain conditions. The reasons for using franchising stem from the lack of business ideas, low readiness to enter a market and find a position in it as well as the fear of failing. The aim of this final paper is to research and determine the term of the franchise with a particular focus on the successful franchising which exists in the Croatian market for a number of years.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:268964
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-07-27 11:57:08