In the entrepreneurial context of opportunity recognition, cheerleading can be viewed as a growing sports sector with numerous possibilities for entrepreneurial development. Cheerleading, as a discipline that combines acrobatics, gymnastics, and dance, is undergoing professionalization, creating opportunities for entrepreneurs in various areas – from establishing clubs and academies, organizing competitions, to developing specialized sports equipment and clothing (shoes, uniforms, pom-poms) tailored to the needs of athletes. Recognizing entrepreneurial opportunities in cheerleading includes identifying the potential for expanding the sport by increasing its popularity and participation. The aim of this paper is to analyze the development of cheerleading in Croatia, with a focus on the Cheerleading club Midal from Osijek. The research results show that cheerleading in Croatia, although still in its developmental phase, has significant growth potential. Despite challenges such as lack of infrastructure and a reduced number of members, the Midal club successfully promotes the sport through competitions and membership in the Croatian Cheerleading Federation.