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undergraduate thesis
PODUZETNIČKE PRILIKE U CHEERLEADINGU
2024. urn:nbn:hr:150:689808
Pavlović Smeška, Martina
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

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Pavlović Smeška, M. (2024). PODUZETNIČKE PRILIKE U CHEERLEADINGU (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:689808

Pavlović Smeška, Martina. "PODUZETNIČKE PRILIKE U CHEERLEADINGU." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2024. https://urn.nsk.hr/urn:nbn:hr:150:689808

Pavlović Smeška, Martina. "PODUZETNIČKE PRILIKE U CHEERLEADINGU." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2024. https://urn.nsk.hr/urn:nbn:hr:150:689808

Pavlović Smeška, M. (2024). 'PODUZETNIČKE PRILIKE U CHEERLEADINGU', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 24 October 2024, https://urn.nsk.hr/urn:nbn:hr:150:689808

Pavlović Smeška M. PODUZETNIČKE PRILIKE U CHEERLEADINGU [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2024 [cited 2024 October 24] Available at: https://urn.nsk.hr/urn:nbn:hr:150:689808

M. Pavlović Smeška, "PODUZETNIČKE PRILIKE U CHEERLEADINGU", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:150:689808

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Metadata
TitlePODUZETNIČKE PRILIKE U CHEERLEADINGU
Title (english)ENTREPRENEURIAL OPPORTUNITIES IN CHEERLEADING
AuthorMartina Pavlović Smeška
MentorDarija Ivanković (mentor)
Committee memberMirjana Nedović (predsjednik povjerenstva)
Committee memberDarija Ivanković (član povjerenstva)
Committee memberMira Majstorović (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2024-10-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U poduzetničkom kontekstu prepoznavanja prilike, cheerleading se može sagledati kao rastući sportski sektor s nizom mogućnosti za poduzetnički razvoj. Cheerleading, kao disciplina koja kombinira akrobatiku, gimnastiku i ples, prolazi kroz profesionalizaciju, što stvara prilike za poduzetnike u raznim područjima – od osnivanja klubova i akademija, organizacije natjecanja pa sve do razvoja specifične sportske opreme i odjeće (tenisice, dresovi, pom-pomovi) prilagođene potrebama sportaša. Prepoznavanje poduzetničkih prilika u cheerleadingu uključuje identificiranje potencijala za širenje sporta kroz povećanje popularnosti i sudjelovanja. Cilj rada je analizirati razvoj cheerleadinga u Hrvatskoj s naglaskom na Cheerleading klub Midal iz Osijeka. Rezultati istraživanja pokazuju da cheerleading u Hrvatskoj, iako u fazi razvoja, ima značajan potencijal za rast. Klub Midal, unatoč izazovima poput nedostatka infrastrukture i smanjenog broja članova, uspješno promovira ovaj sport kroz natjecanja, promociju na društvenim mrežama i članstvo u Cheerleading savezu Hrvatske.
Abstract (english)
In the entrepreneurial context of opportunity recognition, cheerleading can be viewed as a growing sports sector with numerous possibilities for entrepreneurial development. Cheerleading, as a discipline that combines acrobatics, gymnastics, and dance, is undergoing professionalization, creating opportunities for entrepreneurs in various areas – from establishing clubs and academies, organizing competitions, to developing specialized sports equipment and clothing (shoes, uniforms, pom-poms) tailored to the needs of athletes. Recognizing entrepreneurial opportunities in cheerleading includes identifying the potential for expanding the sport by increasing its popularity and participation. The aim of this paper is to analyze the development of cheerleading in Croatia, with a focus on the Cheerleading club Midal from Osijek. The research results show that cheerleading in Croatia, although still in its developmental phase, has significant growth potential. Despite challenges such as lack of infrastructure and a reduced number of members, the Midal club successfully promotes the sport through competitions and membership in the Croatian Cheerleading Federation.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:689808
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-10-24 08:35:58