Selling is the act by which something is sold. The task of the sale is to offer the produced goods to the buyer and exchange those same goods for money and thus make a profit. In order for the sales function in the company to be successful, it is necessary to regularly research the market in order to find out what the current needs of the market are, ie to produce goods for which there is a demand in the market. It is also necessary to align the price of goods with competition and the market. INA works every day to improve and develop its retail network through investments in retail outlets and improving the quality of customer service. In addition to the sale of highquality motor fuels, car gas and bottled gas, INA petrol stations offer a wide range of consumer goods and a range of oils and lubricants, as well as additional services tailored to customer requirements and needs. Retail operates a regional network of more than 500 retail outlets in Croatia and neighboring countries Bosnia and Herzegovina, Slovenia and Montenegro. INA holds the leading position in Croatia, and retail outlets are a recognizable place to buy.