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undergraduate thesis
UPRAVLJANJE ODNOSIMA S KUPCIMA
2021. urn:nbn:hr:150:807467
Kikanović, Nataša
College of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Kikanović, N. (2021). UPRAVLJANJE ODNOSIMA S KUPCIMA (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:807467

Kikanović, Nataša. "UPRAVLJANJE ODNOSIMA S KUPCIMA." Undergraduate thesis, College of Applied Sciences "Lavoslav Ružička" in Vukovar, 2021. https://urn.nsk.hr/urn:nbn:hr:150:807467

Kikanović, Nataša. "UPRAVLJANJE ODNOSIMA S KUPCIMA." Undergraduate thesis, College of Applied Sciences "Lavoslav Ružička" in Vukovar, 2021. https://urn.nsk.hr/urn:nbn:hr:150:807467

Kikanović, N. (2021). 'UPRAVLJANJE ODNOSIMA S KUPCIMA', Undergraduate thesis, College of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 29 January 2023, https://urn.nsk.hr/urn:nbn:hr:150:807467

Kikanović N. UPRAVLJANJE ODNOSIMA S KUPCIMA [Undergraduate thesis]. Vukovar: College of Applied Sciences "Lavoslav Ružička" in Vukovar; 2021 [cited 2023 January 29] Available at: https://urn.nsk.hr/urn:nbn:hr:150:807467

N. Kikanović, "UPRAVLJANJE ODNOSIMA S KUPCIMA", Undergraduate thesis, College of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:150:807467

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Metadata
TitleUPRAVLJANJE ODNOSIMA S KUPCIMA
Title (english)CUSTOMER RELATIONSHIP MANAGEMENT
AuthorNataša Kikanović
MentorMirjana Nedović (mentor)
Committee memberSandra Mrvica Mađarac (predsjednik povjerenstva)
Committee memberMirjana Nedović (član povjerenstva)
Committee memberMira Majstorović (član povjerenstva)
GranterCollege of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2021-10-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Upravljanje odnosima s kupcima ili CRM (Customer Relationship Management) poslovni je model, strategija, filozofija, proces planiranja, infrastruktura gospodarskog subjekta i još mnogo toga. Klijent je stavljen u fokus i ključna je postavka cijelog sustava. Uloga trgovca je zadovoljiti potrebe kupaca kako bi oni postali vjerni prema poduzeću koje mu pruža uslugu ili proizvod. Osim toga, CRM ima velike prednosti ako njegova sprovedba bude kvalitetna. Uz CRM djelatnici kvalitetnije i aktivnije izvršavaju svoje zadatke jer su direkntno upoznati s konačnim ciljevima poslovanja. O CRM-u će se u ovom završnom radu govoriti kao o jednoj od ključnih stvari kvalitetnog poslovanja u području trgovine.
Abstract (english)
Customer Relationship Management is a business system, strategy, philospohy, planning process, infrastructure of a business subject and many more. The focus is on the client who is the key segment of the overall system. The role odf a salesperson is to satisfy the customer's needs in a way that the client becomes a royal consumer of a company's service or product. Furthermore, if the implementration od CRM is of high quality, it will be even more effective. Due to CRM, managers will be able to perform their work more effective and active because it enables them to get well acquainted with the final goal of their business. In this paper CRM will be discussed as one of the key elements in performing high-quality business in the field of trade.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:807467
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-25 09:29:12