prikaz prve stranice dokumenta TRENDOVI POLITIČKOG MARKETINGA U POSLJEDNJEM DESETLJEĆU
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undergraduate thesis
TRENDOVI POLITIČKOG MARKETINGA U POSLJEDNJEM DESETLJEĆU
2021. urn:nbn:hr:150:660499
Matić, Marin
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

Matić, M. (2021). TRENDOVI POLITIČKOG MARKETINGA U POSLJEDNJEM DESETLJEĆU (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:660499

Matić, Marin. "TRENDOVI POLITIČKOG MARKETINGA U POSLJEDNJEM DESETLJEĆU." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2021. https://urn.nsk.hr/urn:nbn:hr:150:660499

Matić, Marin. "TRENDOVI POLITIČKOG MARKETINGA U POSLJEDNJEM DESETLJEĆU." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2021. https://urn.nsk.hr/urn:nbn:hr:150:660499

Matić, M. (2021). 'TRENDOVI POLITIČKOG MARKETINGA U POSLJEDNJEM DESETLJEĆU', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:150:660499

Matić M. TRENDOVI POLITIČKOG MARKETINGA U POSLJEDNJEM DESETLJEĆU [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2021 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:150:660499

M. Matić, "TRENDOVI POLITIČKOG MARKETINGA U POSLJEDNJEM DESETLJEĆU", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:150:660499

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Metadata
TitleTRENDOVI POLITIČKOG MARKETINGA U POSLJEDNJEM DESETLJEĆU
Title (english)POLITICAL MARKETING TRENDS IN THE LAST DECADE
AuthorMarin Matić
MentorMira Majstorović (mentor)
Committee memberŽeljka Borzan (predsjednik povjerenstva)
Committee memberMira Majstorović (član povjerenstva)
Committee memberDarija Ivanković (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2021-11-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema ovog rada je Politički marketing. Cilj ovoga rada je objasniti i istražiti osnovne pojmove vezane za marketing i politički marketing. Marketing koji djeluje na političkom tržištu je politički marketing. Glavni cilj marketinga je zadovoljiti birača. Rješavanjem njihovih problema stvara se naklonost birača. Birači su ti koji odabiru što im najviše odgovara od toga što stranka nudi. Političke stranke moraju opravdati svoje povjerenje prema biračima uključujući ih u određene aktivnosti, da bi stvorili jaku i moćnu stranku. Marketing koji je dobar znači uspjeh tvrtke da postigne ono što im je potrebno te da ispuni njihove želje. Kada govorimo o političkom marketingu, to je proces kojim političke stranke na čelu sa svojim kandidatom svoje ideje usmjeravaju prema biračima da bi zadovoljili njihove potrebe i tako stekla njihova podrška.
Abstract (english)
The topic of this paper is Political Marketing. The aim of this paper is to explain and explore the basic concepts related to marketing and political marketing. Marketing that operates in a political market is political marketing. The main goal of marketing is to satisfy voters. Solving their problems creates voter favor. Voters are the ones who choose what suits them best from what the party has to offer. Political parties must justify their trust in voters by involving them in certain activities, in order to create a strong and powerful party. Marketing that is good means the success of the company to achieve what they need to fulfill their desires. When we talk about political marketing, it is the process by which political parties, led by their candidate, direct their ideas towards the voters in order to meet their needs and thus gain their support.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:660499
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-11-19 07:47:41